Polarpass

Product information
your customers can scan.

A webshop already carries product duties, from safety details in the listing to proof for green claims. A passport does not replace your listing. It gives each product one page behind a QR code, one set of operator details and a place for the evidence behind what you say.

Start freeSee a sample passport →

What applies now.

Rules that already apply, whatever your plans for a passport.

Since 13 December 2024

Safety information in the listing

Under the General Product Safety Regulation, online listings must show the manufacturer’s name and postal and electronic address, the EU responsible person where the manufacturer is outside the EU, product identification and warnings or safety information. This has to be in the listing itself. A link to a passport does not replace it.

Source: Regulation (EU) 2023/988 on EUR-Lex
Since 27 September 2026

Green claims need proof

EU countries must apply the green claims rules of Directive (EU) 2024/825 from this date. Generic environmental claims such as “eco-friendly” are banned unless you can show recognised excellent environmental performance, and so are sustainability labels that are not based on a certification scheme or set by public authorities. There is no exemption for small businesses.

Source: Directive (EU) 2024/825 on EUR-Lex
Since 1 January 2025

A product sheet in France, for larger brands

Producers with a turnover above €10 million that place more than 10,000 units a year on the French market must publish a product sheet on environmental characteristics, on a dedicated web page in a machine-readable format. Both thresholds apply together, and the rule covers clothing, furniture, electronics and many other categories.

Source: French ministry FAQ on AGEC Article 13 (in French)

What comes later.

Passport rules arrive product group by product group. Dates for rules that are not adopted yet are indicative.

From about 2029

Passports reach the shop

Once a passport rule applies to a product group, the company that places the product on the market must give dealers and online marketplaces the QR code or product identifier, free of charge and within 5 working days at most. For consumer products, textiles are among the first expected, from about mid or late 2029.

Source: Regulation (EU) 2024/1781, Article 10, on EUR-Lex

Last checked . This page explains the rules in general terms and is not legal advice. Check the source texts and your own obligations for the markets you sell in.

Where Polarpass fits.

Start with one product. Your first published passport is free.

What to prepare

  • one set of details for the manufacturer, the importer and the EU responsible person of each product, the same in your listing, on the label and in the passport;
  • product identifiers, such as GTINs, model numbers and batch numbers;
  • warnings and safety information for each product;
  • the evidence behind each environmental claim, or drop the claim;
  • for your own brand: materials, origin, care and repair information.
A sample electronics passport

Practical instructions for use, battery care, repair and responsible disposal.

Explore the sample passport

What Polarpass covers

  • one QR code per product for the information customers look for;
  • structured responsible operator records per product, with legal name, role and postal address;
  • a place for the evidence behind your claims, with public or internal visibility;
  • CSV import to create drafts or update passports, including from a Shopify export;
  • customer pages in English, Dutch, German and French, with no app needed to scan;
  • reviewed updates behind the same QR code, with a published version history.

What it does not do

Polarpass does not:

  • decide which rules apply to you, or certify compliance;
  • check your claims or documents against the law;
  • offer a separate access level for repairers, recyclers or authorities. Information is public or stays internal;
  • add safety information to your shop listings, or check that your listings follow the General Product Safety Regulation;
  • sync your Shopify or WooCommerce catalog;
  • provide the EU battery passport.

Get your products passport-ready.

Start with one product today. Add the rest of your range as you go.

Create your free passport